I'm sure you're thinking, what is a 404 page? A 404 is a HTTP status code web servers send back to indicate that a page was not found or no longer exist. Some would call this a broken link, meaning the owner has deleted the content or the URL was miss typed. A standard 404 page usually doesn't provide viewers with useful information. When this happens your visitors would most likely leave your site and may not come back.
It's important to create a custom 404 page for your website. This will allow you to add helpful information your visitors are looking for. It will also get your viewers to explore your website further and not exit out of it.
In this blog post, I will explain why you would need to create a 404 page for your website and/or blog. I will also go over a few suggests you can follow in creating content for your custom 404 page.
As I mentioned above, a 404 page is very standard. By not creating your own 404 page, your bounce rate will increase. Because of this, your visitors will leave your website. It's very important to optimize your own 404 page with content to grab your visitors interest so they can stay at your site longer.
HERE ARE A FEW SUGGESTIONS FOR CUSTOMIZING AND ADDING CONTENT TO YOUR 404 PAGE.
1) Explain why your visitors are seeing your 404 page and can't find the content they are looking for.
2) Make sure your 404 page matching your website and brand.
3) Add links and images to your most popular blog posts or products and your home page.
4) Have a way for your visitors to contact you about a broken link.
5) Be creative and use an image for your 404 code.
Here are some examples of 404 pages I found doing a google search. Be creative with it and have some fun.